After graduating with an MBA from the University of Michigan, Ross School of Business, Alejandra worked at The Hershey Company. There, she learned marketing from the best. Ask her about rebranding the baking line!
She missed Los Angeles, so moved back to work at POM Wonderful who, amongst other things, had ambitious goals to grow in Canada. Soon, she found herself working for the iconic brand out of Hawai'i, Mauna Loa and Hawaiian Host. Have you tried those macadamias?!
Currently, she is a fractional marketing, getting to work across brands on a wide range of products, while keeping her eye on the consumer. (And also, the World Cup, as she cheers on the champions - Argentina!)
About Alejandra:
Global marketing leader with 12+ years experience in food & beverage. Consumer-obsessed.
About Aniefre:
Fortune 500 executive and entrepreneur with deep marketing expertise, with career spanning food, beverage, sports,
& entertainment.
Born and raised in Los Angeles and educated in the LAUSD, Aniefre Essien’s story is one of resilience and vision. He left LA after graduating from Narbonne High School to attend San Francisco State University, then later attended University of Michigan or his MBA.
Aniefre has successfully led traditional CPG brands and lifestyle brands alike. He’s worked with NBA MVP Shai Gilgeous-Alexander while leading the Canadian business unit of Clif Bar, YouTube sensation Deestroying while creating ground-breaking content for the Minnesota Vikings, and Hip Hop icon DJ Skee to launch memorabilia partnerships with Gladiator II, the Philadelphia Eagles, and the Tony Gwynn estate.